UX. User Experience Design
Designing UX means designing whole process in order to deliver best possible scenario for user to purchase and use product or process.
It’s not Marketing. It’s User-Centric approach to motivation, values, features, fuctionality and aesthetics.
People should intuitively feel, see, read and understand what’s this about, what’s it for and how to use it.
Whole process should be well guided and meaningful both to customer and the service, thus strengthening core values of the service, product and brand in general.
Well designed onboarding or purchasing process will have significant impact on both conversion rates and referring business.
All exemptions, upsale opportunities and benefits should be communicated upfront ensuring your customer, he’s in control.
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