
SEO Services in Riga, Latvia
Want to capture the growing Latvian market? With internet penetration at over 87% and rising digital consumption trends, is the perfect time to invest in Latvian SEO. We deliver focused SEO solutions to position your business at the forefront of Latvia’s digital landscape.
Our SEO services for the Latvian market combine strategic on-page optimisation, accompanied by off-site link building, creating a comprehensive approach for measurable results. We don’t just aim for temporary ranking boosts – we build a solid foundation for long-term search visibility in Latvia’s competitive online space.
We offer expert SEO services in Latvian (Latviešu valoda), Russian (30% of population), English (for international businesses), and German or Swedish (key for tourism and cross-border commerce) – covering all major languages relevant to Latvia’s diverse business environment.

Why is Latvian SEO critical in this competitive digital market?
Latvia’s internet market is surprisingly competitive, with one of the fastest average internet speeds in Europe (at 106.1 Mbps) and high digital literacy. Despite its population of just 1.9 million, the country has over 41,000 registered .lv domains competing for visibility. Local SEO expertise is crucial to stand out in Riga’s tech-savvy market and across Latvia’s regional centers.
The Baltic e-commerce market is projected to grow by 14.5% annually, with Latvia showing particularly strong mobile commerce adoption. Without proper SEO optimization, your business risks missing this digital growth opportunity.
What performance metrics can I expect from Latvian SEO investment?
Latvia’s relatively concentrated market means well-executed SEO campaigns can show significant impact quickly. Our clients typically experience 30-45% increases in organic Latvian traffic within the first quarter, with particularly strong results for mobile search (which accounts for 63% of Latvian web traffic).
We track not just rankings but meaningful business metrics – conversion rate improvements of 15-25% are common as we fine-tune landing pages based on actual Latvian user behavior data. Our transparent reporting shows exactly how each element of your SEO investment translates to business outcomes.
How to approach multilingual market for the SEO in Latvia?
Our approach to multilingual SEO goes beyond simple translation. We conduct market-specific keyword research in Latvian and other relevant languages, consider cultural nuances, and implement necessary tags and proper site content to ensure your website effectively targets those segments within the Latvian market.
Unique SEO challenges for Latvian websites
Our experience with over 200 Latvian business websites revealed common issues specific to this market: inadequate localisation of content (simply translating from English isn’t enough!), poor internal linking structures, and technical barriers with Latvia’s unique diacritical marks (ā, č, ē, ģ, ī, etc.) that impact keyword optimisation.
Google’s market share in Latvia exceeds 95%, making proper technical compliance with their standards absolutely essential for visibility. Our audits address these Latvia-specific issues with customized solutions.
Latvia’s search landscape
Latvia has some distinct search patterns compared to neighboring markets – with Yandex still maintaining significance among Russian-speaking segments (about 4% market share) and specific seasonal trends around tourism and key Latvian holidays.
Our team includes specialists dedicated to Latvian market analysis who monitor algorithm impacts specifically on Latvian language sites. We participate in Baltic digital marketing forums and maintain relationships with Latvia’s leading webmasters to stay ahead of regional SEO developments.
Latvia market SEO key figures
- 87% internet penetration rate
- 106.1 Mbps average internet speed (among Europe’s fastest)
- 1.9 million population with 41,000+ .lv domains
- 14.5% annual e-commerce growth
- 63% mobile web traffic
- Over 95% Google market share
- 4% Yandex usage among Russian speakers (30% of population)
Why should you choose us for SEO services for the Latvian market?
Our team has extensive experience in promoting websites across Latvia and other Baltic states. We understand the unique characteristics of the Latvian digital landscape and consumer behaviour. There’s more – we have partners for dealing with complex cases.
We will optimize keywords, create or edit relevant content in native Latvian, and develop a comprehensive long-term strategy to improve your search engine positioning. Let us determine the required budget to effectively reach your target market in Latvia!
– Native Latvian copywriting and content creation
– Keyword-rich content optimization in Latvian
– Technical SEO for CMS like WordPress
– Local SEO optimization for Riga and other Latvian cities
– Competitor analysis and strategy development
– Monthly performance reporting and strategy adjustments
– Off-site SEO and link building strategies
Off-site SEO and Strategic Latvian Media Placement
We have access to network of high-authority Latvian media portals and thematic blogs for premium article publishing with guaranteed dofollow backlinks. Our database includes:
- Top-tier Latvian news portals (Delfi.lv, TVNet.lv, Diena.lv etc.) with Domain Authority ratings above 50
- Industry-specific Latvian publications covering finance, technology, healthcare, and retail sectors
- Regional media serving Latvian cities and municipalities – many from DR 23.
- Specialized Latvian-language blogs with engaged local audiences – can be small, yet lively and geographically important.
Our off-site SEO strategy creates a diverse backlink profile with high DA backlinks from Latvian domains that significantly boost your site’s authority in Google’s eyes. Each campaign includes custom content creation by native Latvian writers who understand both SEO requirements and local market nuances.
We manage the entire process from identifying strategic publishing opportunities to content development, placement negotiation, and monitoring backlink health. Our clients gain access to premium Latvian media placements that would be difficult or even impossible to secure independently.
Why Latvian backlinks matter:
- Google’s algorithm places significant weight on local, relevant link sources
- Latvian-language content with properly implemented dofollow backlinks signals authenticity to search engines
- Strategic media placements drive not just SEO benefits but direct referral traffic from Latvia’s most visited websites
- Our proprietary backlink tracking shows an average 32% improvement in domain authority metrics within 6 months for clients implementing our complete Latvian off-site SEO package
Photo by Vlad Fonsark