Digital marketing agency in Europe
Europe is a very diverse region, a place with many different people, languages, and cultures. When you develop online business strategy for Nothern, Western, Southern or CEE European countries, you should consider all these elements, as well as one important and often overlooked – the search habits in each country.
Digital marketing services you seek to buy or offer, like website promotion in a country, you should register a national domain in that country – that will allow you to work more effectively and reach the audience of a particular country. The domain and server must correspond to the same region.
Being Local in Global Europe
European Union has 24 official languages, plus more in non EU member states. Translating your message, product pitches can be extremely expensive if you go from agency to agency in selected markets. It is cheaper and wiser to order digital marketing services from one-single pan-European agency, like Itero. All from one will get you forward much faster and cheaper!
The website in the local language is the main and universal way to attract customers. You need to get their attention so that they want to continue exploring your offer. Considering the fact that you do not have more than 15 seconds to do this, foreign visitors may close the page if the content is not convincing and is not related to them.
Localization of your message, product and website is key
Despite the important role that content plays in user interaction and its direct impact on revenue, many companies don’t pay the necessary attention to localization when entering a new market. They simply translate the existing website without optimization for the target audience. The result? You do not get the desired response. Websites that could turn users into customers with their spectacular texts do not attract foreign users.
Invest in localization just like you would invest in any other important component of user interaction
It is difficult to overestimate the negative impact that incorrect and unnatural phrases can have on the user audience. In the best case, low-quality content will make your company look like an amateur. In the worst case, it will make users doubt the quality of your products. Semantic differences that often go unnoticed by translators can confuse native speakers.
Quick draft translations sometimes can be useful for SEO, but cheap localization of valuable marketing and commercial content is not worth losing your reputation and profit.
Do not skimp on the localization of your key content, as you can lose your potential customers. Of course, grammar alone is not enough to convince readers that your product will solve all their problems. Slang and local jargon usually do not play such an important role in the localization process. The main thing is that the content reflects the aspirations and desires of potential buyers.
Localization is the adaptation of texts to the needs and mentality of another culture. You will see the most effective investment in content if you use the services of a localization expert who knows the specifics of your target market and conducts research to find what will turn your visitors into customers. Contact “itero.eu” – we will audit the English version of your website and help you with localization of your marketing content!
Seeking online agency in Europe?
Itero may well be exactly what you are looking for. We are extremely good at adaptation of your online advertising in CEE markets and have partners all across Europe to help with simoultenous launch of Google Ad campaigns, local website versions etc. We will handle both technical work and go as far as doing CEE SEO content localization for Google search results, which is critical if your product or brand is new to market.
Seeking work or want to offer your services?
Right spot either! With Estonia digital nomad visa, you are very welcome to join the fast growing digital services market in Nothern Europe.
Itero will be happy to evaluate your partnership proposal as you may fit perfectly in pan European digital marketing agencies network, where you can be part of our network servicing Global Brands!