Brand strategy guide. Itero briefing process.

Let’s face it – many of our customers are well established businesses, having profits and rapid growth. They are mature enough to understand, they now need a Brand, to support further growth with branded communication across all channels.

New Brands are created by mature businessman or companies knowing quite well the Goals and where their New Business has to be in few years from now. We listen carefully, as road to success is paved with careful attention to details and flawless execution.

Our Brand Creation process starts with a Briefing. We very much prefer on-site interviews, although Today makes communication over digital channels more frequent.

We Brief our Customers and look at what’s to be created and achieved from 4 very unique angles. This way we can be sure, our Art and Marketing will have full picture.